I recently came to hear about a remarkable new product hitting the Target snack bar isle and what makes it remarkable may surprise you. Ready? It’s simple. Buy This Kid Saves Lives snack bars and it quite literally helps to save a child, across the globe, from starvation. Wow. Sign. Us. UP!
Ryan Devlin, co-founder of This Bar Saves Lives set out to create a company that infuses philanthropy into everyday items to help save lives around the world. Devlin shares, “We believe in creating high-quality, healthy and delicious food for people here that gives back to others around the world, which is why for every box you buy, we send life-saving food to a child in need. We eat together.”
The founders of This Bar Saves Lives, Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel started the company after witnessing the devastating affects of child malnutrition while traveling in Liberia. At the same time, they were inspired by the amazing impact that Plumpy’Nut and other therapeutic foods were making on the crisis. So they committed to creating a product that consumers would love and that would also help to save precious lives.
Their gourmet bars include 14 essential vitamins and minerals, is nut and gluten free and non-GMO with fair trade ingredients from the best farms around. We’re talking wild blueberries from Maine, bee-friendly almonds from California, and organic honey from Wisconsin. Tasty, balanced, and made with care right here in America. And for each bar sold, they deliver a packet of Plumpy’Nut, a high-energy therapeutic food developed for the treatment of severe acute malnutrition.
Co-founder, Kristen Bell says “It’s a perfect way to introduce to your child the idea of sharing and the concept of giving back.” We couldn’t agree more. As parents and as participant citizens of this great, big, beautiful world, we know it is our duty to impart to our kids the value of helping and caring for those who may need a little (or a lot of) support. We are mirrors for our children. They watch our every move, evaluate our every intention and discern every decision, so why not show them a mirror of love, sharing and laughter.
This Kid Saves Lives snack bars are available exclusively in select Target stores nationwide the first week of June and online at www.thisbarsaveslives.com shortly thereafter. This Kid Saves Lives snack bars retail in boxes of five for $4.99 per box beginning June 8, 2015. Find the store nearest you with their store locator and save a kid’s life!